JAKE Wayne Pettit
FOUNDER, EXECUTIVE LEADER
Jake Wayne Pettit is a seasoned entrepreneur, sales expert, and business strategist with a proven track record of scaling businesses—including helping grow a startup from $0 to over $10 million in just 18 months. His expertise in high-impact sales strategies, market positioning, and operational efficiency forms the foundation of Resilient Roots.
At Resilient Roots, Jake helps business owners implement data-driven strategies to drive revenue, streamline operations, and achieve sustainable success. With real-world experience leading teams and building businesses, his direct, results-focused approach empowers clients to cut through the noise and scale effectively.
Outside of business, Jake is a husband, father, and lifelong competitor. Whether training in jiu-jitsu, hunting, fishing, or pushing himself in the gym, he believes in resilience, discipline, and executing at the highest level—both in business and life.
HILLARY Pettit
CO-FOUNDER, INTEGRATOR
Hillary Pettit is the Co-Founder and Integrator at Resilient Roots, a consulting and coaching firm dedicated to helping trades businesses optimize their sales, streamline operations, and scale effectively. With a sharp eye for systems and strategy, she ensures that Resilient Roots operates seamlessly—bridging the gap between vision and execution.
Hillary specializes in building efficient workflows, refining sales processes, and implementing high-level operational strategies that drive measurable growth. She works alongside her husband, Jake Pettit, combining their expertise to create a powerhouse consulting firm that equips small business owners with the tools they need to close more deals and scale sustainably.
At Resilient Roots, Hillary’s role is to integrate high-impact strategies into actionable systems, ensuring that businesses not only gain valuable insights but also have the structure in place to execute them effectively.
