ABOUT JAKE
Founder, Executive Leader, Coach
Jake Wayne Pettit is the heart and vision behind Resilient Roots. As an entrepreneur, speaker, and coach, Jake has dedicated his life to helping others discover their strength, embrace growth, and lead with purpose.
With over 15 years of experience in business and leadership, Jake knows firsthand that true resilience isn’t about avoiding challenges—it’s about facing them head-on and using them as fuel for growth. He’s built successful businesses, mentored teams, and inspired countless individuals to step into their potential and create lives of meaning and impact.
At his core, Jake is a family man. He’s married to his high school sweetheart, Hillary, and together they’re raising three daughters, Addison, Eiley, and Sutton. His family is his why, the reason behind his relentless commitment to living with integrity and building a legacy rooted in love, faith, and purpose.
Through Resilient Roots, Jake is on a mission to empower people to cultivate deep roots of resilience, design bold visions for their future, and inspire lasting impact in their families, communities, and beyond. Whether you’re seeking to grow personally, lead professionally, or simply navigate life’s challenges, Jake’s journey and insights will resonate deeply.
“You don’t have to be blooming to be growing.”
Jake invites you to join him on this journey of resilience and growth as we build lives and legacies that truly matter. Together, we can thrive through the storms, grow stronger, and inspire others to do the same.
ABOUT HILLARY
Founder, Creative Director, Coach
As a graphic designer and illustrator, I’ve always been drawn to the power of creativity—sketching, branding, and storytelling through art. But I’m not just building things on a screen; I’m also building a life rooted in authenticity.
I’m a mom of three spirited girls, married to my high school sweetheart, and as committed to nurturing our family’s growth as I am to exploring my own potential. Most mornings, you’ll find me on a run around our cute town, clearing my head and setting the pace for the day ahead, or curling up with a good book for inspiration.
Over the years, I realized my true calling isn’t just about creating beautiful visuals; it’s about guiding others to tap into their own inner strengths. I’m passionate about helping leaders discover their unique style—meeting them where they are, encouraging them to embrace their stories, and empowering them to grow in ways that feel true and lasting.
At Resilient Roots, my role blends creative direction with heartfelt coaching, ensuring every program, workshop, and conversation is designed to help you lead from a place of authenticity, clarity, and confident creativity.